From brief to launch, step by step

Together we clarify your business, your audience and the job the site has to do.

• Goals and priority visitor profile
• Review of competitor and reference sites
• Assessment of your current site and content

We share the page list, content plan and timeline in a written proposal.

• Sitemap and content list for each page
• Deciding on features such as forms, maps and multiple languages
• Timeline, delivery dates and a fixed-price proposal

We design the home page and inner pages separately for desktop and mobile.

• Colours, typefaces and visual language that fit your brand
• Mobile screens designed in their own right
• Revision rounds and written design approval

We turn the approved design into a fast, secure site managed from a panel.

• Content management panel and contact forms
• Core SEO settings, speed and security optimisation
• Content entry and a preview link

We test on different devices, launch the site and show you how to use the panel.

• Phone, tablet and browser testing
• Domain, SSL and analytics setup
• Panel training and post-launch support

We look at your product range, sales channels and day-to-day operations.

• Number of products, variants (size, colour) and categories
• Payment, shipping and invoicing processes
• Marketplace or accounting integration needs

We pin down payment, shipping and other integrations and put them in a written plan.

• Choosing a virtual POS or payment provider
• Shipping carrier and delivery rules
• Promotions, coupons and customer accounts

We design a store that puts products first and is easy to shop on a phone.

• Home, category and product pages
• A simpler cart and checkout
• Reassuring contact, delivery and return information

We build the store, connect the integrations and import your products.

• Payment and shipping integrations
• Bulk product import and image editing
• Privacy, distance-selling and return policies

We run the order flow end to end and open the store for sales.

• Test orders, returns and cancellations
• Order and stock management training
• Close monitoring and support in the first week

We talk through your brand’s personality, audience and competitors.

• Brand values and the feeling you want to convey
• Visual analysis of your sector and competitors
• Review of examples you like

We present alternative concepts for colour, type and visual direction.

• Moodboards
• Colour palette and typeface suggestions
• A short presentation to choose a direction

We prepare logo options in the chosen direction and refine them through revisions.

• Several logo options
• Revision rounds
• Horizontal, vertical and icon versions

We apply the logo to business cards, letterheads and digital templates.

• Business cards, letterhead and envelopes
• Social media profile and post templates
• Email signature and presentation template

We deliver every file ready for print and digital use, together with brand guidelines.

• Vector (AI, SVG, PDF) and PNG files
• Colour codes and usage rules
• Liaising with the printer and checking proofs

We review your current accounts, your followers and your competitors.

• Review of profiles and posting history
• Competitor account and content analysis
• Choosing the audience and platforms

We set monthly goals, content types and the posting calendar.

• Content themes and posting frequency
• The mix of posts, stories and video
• Approving the calendar with you

We prepare post designs and copy and send them to you for approval in one batch.

• On-brand post and story designs
• Captions and hashtag sets
• A preview for batch approval

We publish content at the planned times and keep up with comments and messages.

• Scheduled posts
• Replies to comments and messages
• Optional ad campaign management

At the end of the month we report the results and update next month’s plan accordingly.

• Reach, engagement and follower report
• Analysis of the best and weakest content
• Recommendations for next month

We review your site’s technical health, content and current rankings.

• Speed, mobile-friendliness and indexing checks
• Scan for broken pages, redirects and meta tags
• Current keyword rankings

We find out what your customers actually search for and where competitors are strong.

• Search volume and competition analysis
• Matching target keywords to pages
• A prioritised work plan

We fix the technical issues found in the audit and make the site easier to crawl.

• Page speed and image optimisation
• Sitemap, robots.txt and structured data
• Title, description and URL improvements

We create pages and articles around your target keywords and improve your local visibility.

• Service page and blog content
• Google Business Profile optimisation
• Internal linking and content updates

We track rankings, traffic and conversions and send a clear report every month.

• Keyword ranking tracking
• Organic traffic and form conversions
• Priorities for next month

Together we map your current workflow, its users and the problem to solve.

• Process map and user roles
• Existing software and data sources
• Defining the priority needs

We plan the screens, data structure and integrations and prepare a phased proposal.

• Screen list and acceptance criteria
• Database and integration plan
• A phased timeline and budget

We design simple, fast screens that users can learn easily.

• Clickable prototype
• Refinements based on user feedback
• Desktop and mobile support

We build the software in two-week phases and show you a working version at the end of each one.

• An interim delivery and demo every two weeks
• Accounting, SMS, email and API integrations
• Access control and security checks

We test with real data, roll out the system and train your team to use it.

• User acceptance testing
• Data migration and go-live
• Team training, user guide and maintenance support